Writing Good Quality and Effective Online Product Descriptions.
Online product descriptions are of paramount importance. They are the business card of the product and need to be as impacting as the product itself. When customers purchase products from physical stores, they can view, touch and carefully examine the product so can make the most informed decision possible. However; when buying items online, consumers must rely on the images (if provided) and the product description. This means the online product description must be enticing, informative and accurate. Here are some points to consider when writing an online product description.
The most important factor is to know your product inside and out. Only then, can one write an informative and useful description which gives the consumer the facts? What this item is for, what it does, how it can be used, are all important things to consider.
The type of communication used should be a combination of clear, concise facts, merged seamlessly into naturally flowing engaging, descriptive sentences. The language needs to be reasonably simple so as not to alienate specific audiences but also intellectually worded to ensure the product is shown to be of the most excellent quality and is a high-end product. There are also specific words that ‘speak’ to a consumer and often provoke an emotional response; which in turn; will make them love your product more and be more inclined to purchase it. These words tend to be alluring and compelling. Think about descriptions that work well for you, and these can usually be applied to the rest of humankind too!
Knowing and researching your audience is a crucial factor when writing as if this is not given huge consideration and application, the product description could be wholly ineffective and rendered useless. It is important to research who uses the product, and consider deeply; what you feel may be relevant to this audience and also what language would best engage the said audience. Carefully consider, how this person will have arrived at your website and this product. Why might this person want this product?. What sort of lifestyle do your customers live? Who might they mix within their social circles? How might they describe your product to their friends and family?
Focus on the Products’ Positive Features
The whole purpose of a product description is to sell the item, so this piece of writing is a sales pitch in a text. One should only focus on the positives and how effective the product is.
It’s always important to read the piece multiple times and to try to understand this from various perspectives. You have researched and knew the product. However, these pieces will be used to entice new buyers; people who have not used the product before. Therefore it’s imperative to read it from a novices’ perspective and adjust, condense and refine the text where necessary.
Search engines are key for online shoppers, as this is their route to finding your product. Ensure your words are crucial and focus on using words that your potential buyers are likely to enter into search engines.
If you can use accompanying photos, this would be hugely advantageous too as consumers respond much better to pictures than words. The photos should be good quality and often demonstrating the product so that the customer can imagine using the product personally.
Hopefully the above has given you some useful guidance into writing an online product description. It’s just a case of knowing the product and condensing the facts and features of it into a bright, snappy, yet delectably enticing way.