If you run a business, one of your top priorities should be an effective marketing strategy. Blogging is a great way to achieve this, and more and more businesses are actively reaping the rewards of publishing a blog. Companies have been well-known to increase their leads by 97% when they have blogs, so it’s crucial that you get in on the business blogging action! So let’s get a more in-depth look at how using a blog will help your business to succeed and grow further.
Blogging stimulates your thought process. This enables you to think more about what is going on around you, such as current news and trends which affect your business, and your customers. It also helps you to identify the needs of your customers and potential customers, allowing you to develop an effective content marketing strategy. Tools such as Blog Analytics help you to keep tabs on what your customers are commenting on and sharing. You can even see what part of the world your visitors are from, and which days of the week are more popular for likes and comments. This, in turn, is then extremely useful for scheduling, which in itself is very important. Well, planned scheduling facilitates high motivation, with regular organised and focussed, meaningful blogging. Adding short videos, photos and graphics to your blog posts can not only be fun (the office Halloween fancy dress party is always a favourite), but they are also an eye-catching way to visually showcase your service or product and can add the ‘feel-good’ factor. For example, a ‘hello autumn’ visual next to details of a special autumn discount offer, promotes a positive feeling. This will invoke such warm and fuzzy feelings amongst your visitors, they just won’t be able to resist clicking on like and share. Don’t forget, when visitors to your blog feel good about what they see, they will also keep coming back, as will those who discovered your feel-good blog post through a share.
A business blog is an excellent way of communicating your ethos, ideas and what you can do for your customers. There is also a lot of opportunities for customers to communicate their ideas to you, which is always helpful from a business point of view. Customers can give feedback which will help you to assess where you need to expand further. Feedback also helps you to find ways to improve your product or service, and all importantly, your content marketing strategy. You are able to respond fairly instantly to comments and questions through a blog. Customers don’t feel like they are being kept waiting, such as if they were emailing a website and having to wait a day or so for a response. This also has obvious advantages when providing a service or product to another business, which requires a very speedy response. An open-ended line of communication means that you can build up a friendly relationship with your customers and new followers. You can also clearly establish your brand and get it out there for all to see, with virtually no cost involved. Which leads us to…
In fact, it doesn’t have to cost you anything. There are numerous free blogging sites available, many of which boast free hosting services, a free domain name, blog analytics, and even search engine optimisation (SEO) tools. Depending on how tech savvy you are, there are different blogging sites to suit your abilities and needs. If you are a bit of a nifty coder, or your business is IT related and you have the skills, you may even want to use a blogging site that has the added option of further customisation through enabled HTML editing. Even the most basic blog options usually have a variety of themes, menus and choices for where to place graphics, so whatever your technical abilities are, your business blog can still look professional and tailored to your needs, attracting plenty of interest.
When you have published your blog, it is processed through algorithms by the cute little search engine bots. Your blog gets scored, depending on factors such as how many people like, comment on and share your blog posts. The higher the score, the further up your blog will be in search engine results, and an increasing number of people will be visiting your blog. Visitors to your blog will also frequently return to engaging, good quality content. It is also really important to remember to check that your spelling and grammar are correct, as this means your score will be higher. There are online apps that can help you with this, such as Grammarly.
A survey by Hubspot reveals that 60% of businesses who blog acquire more customers. This is hardly surprising when you think about the influence that a regular, updated online business presence can have. The PR perks are also invaluable. If you have something to say, which you always do as a business blogger, there will always be a journalist somewhere who will want to report it. You can definitely use this to your advantage! Promoting your expert knowledge and skills through your blog results in your products and services being recognised and trusted. When customers are looking for the type of product or service that you provide, it is you who they will come to first. With this in mind, along with the benefits of having your blogging fingers on the very pulse of what is going on around you, including with those you are competing with, it is easy to see how a business blog is an incredibly powerful investment.