Writing a blog from the outside looking in seems like a straight forward task, open up the laptop tap away whats your mind, hit publish, and away you go … simple right? Well kind of! Before you begin there is a lot to consider. What are you going to write about? Where are you going to write it? Will anyone read it? How will it be found?
Lets take a look at everything you need to consider when starting your blog?
Why are you blogging – This is the biggest question. Are you looking to build a revenue generating business, are you looking to share your views of the world, perhaps its a therapeutic way of getting all your thoughts down and de cluttering your mind, maybe you just thought it was a cool idea? All of these are valid reasons, and there are plenty more great reasons. But the most important thing is to identify why you are doing it from the outset.
What are you going to blog about? – If you don’t know this already, you need to really think hard about this one. Yes general lifestyle blogs are very popular, but more often than not, the most succesful blogs can be tied to a theme. Maybe its about the latest technology in a certain feed, perhaps its about current affairs, a particular business interest, an online journal. There are plenty of great things to write about, but having some sort of lose structure,
Choose the right platform
Be patient and stick to it
Choose the right topic
Not just words.